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Who we are

LOUX today


Εργοστάσιο λουξ Ιωάννης και Πλάτωνας Μαρλαφέκας



The LOUX way

There is something unique in the citrus fruit of Greece. Due to this natural superiority of the Greek fruit, LOUX brings an added value, creating traditional, natural and authentic Greek flavors.

"A good product” is not wished upon or a "secret" of LOUX. It’s the epitome of the "LOUX reputation". It is a daily practice, linked with the respect to the consumer and the self-evident right of quality and enjoyment.

Principles and values were passed on from their father Panayiotis Marlafekas to his sons, Costas, Yannis and Platonas. Business should always be based on the three fold success: good governance, economical administration, accurate measurement and knowledge of costs. Also, to move forward with fixed and non-negotiable values: passion for quality, creativeness, a thirst for innovation, respect to all people and, above all, ethos".


Our employees

Human resources is one of the most precious assets for a firm, for it is the key to success, since each company depends on the productivity and the innovative ideas of its employees. Today LOUX employs 120 workers in Achaia, Athens and Thessaloniki. A developed network, with 75.000 points of dale is supported by more than 500 representatives covering geographically all areas of the country, as well as all the extras for sales, such as refrigerators, shelves and full promotional material.

The people at LOUX are a solid group of well-qualified, experienced staff, with vast knowledge and skills that make the company stand out in the soft drinks and juices industry. LOUX, totally understanding the philosophy of human resources within the company ensures the satisfaction of its employees and the continuous improvements to creating a modern, safe working environment.


LOUX growing rapidly

Thanks to the successful management of the company and of right decisions it has made the past years, LOUX managed to double its turnover during the recession of the Greek economy constantly gaining higher market share and strengthening its corporate extroversion. 

The company's turnover for 2019 exceeded EUR 35,3 million, noting an increase of 2,44 % on the revenue of the previous year. Moreover, Loux has managed to maintain the 2nd position in the market share of soft drinks overall as well as to become the top company in the market of flavored soft drinks among well known multinational companies.

In the past decade, Loux has made investments amounting to a total of EUR 20 million in equipment and facilities, making exclusive use of its own funds, with the most recent investment at EUR 6 million for the creation of a new line. At the same time, the company has already implemented a plan for 2018-2019, amounting to EUR 2 million for mechanical equipment, while further investments are currently being scheduled in a wider sense.

Year by year the constantly increasing exports of Loux made the company one of the dominant representatives of Greek products in the international markets.

These striking figures are the result of a sustainable plan and conscious, specific business decisions. With sound and prudent management, with decisive initiatives, but with a constant thirst for creativity, innovations and distinctions, LOUX is growing year after year leaving a positive mark and contributing actively to the Greek Economy.