The LOUX way
There is something unique in the citrus fruit of Greece. Due to this natural superiority of the Greek fruit, LOUX brings an added value, creating traditional, natural and authentic Greek flavors.
"A good product” is not wished upon or a "secret" of LOUX. It’s the epitome of the "LOUX reputation". It is a daily practice, linked with the respect to the consumer and the self-evident right of quality and enjoyment.
Principles and values were passed on from their father Panayiotis Marlafekas to his sons, Costas, Yannis and Platonas. Business should always be based on the three fold success: good governance, economical administration, accurate measurement and knowledge of costs. Also, to move forward with fixed and non-negotiable values: passion for quality, creativeness, a thirst for innovation, respect to all people and, above all, ethos".
Human resources is one of the most precious assets for a firm, for it is the key to success, since each company depends on the productivity and the innovative ideas of its employees. Today LOUX employs 130 workers in Achaia, Athens and Thessaloniki. A developed network, supported by 450 representatives covering geographically all areas of the country, as well as all the extras for sales, such as refrigerators, shelves and full promotional material.
The people at LOUX are a solid group of well-qualified, experienced staff, with vast knowledge and skills that make the company stand out in the soft drinks and juices industry. LOUX, totally understanding the philosophy of human resources within the company ensures the satisfaction of its employees and the continuous improvements to creating a modern, safe working environment.
LOUX growing rapidly
Thanks to the successful management of the company and of good decisions it has taken the past years, LOUX has managed to become the 2nd leading beverage in the soft drink with flavor market, constantly gaining market share at the expense of the two large multinationals in the industry.
LOUX is now the largest and most specialized Greek Soft drinks and juices company. As an economic and business entity, the last years it has built up an impressive growth rate and a stable and continuous improvement in all of its financial figures.
From 2012 LOUX holds the second position of the domestic market, with a market share above 20%, in the all flavors category. (Nielsen figures - 21% of the total market share - by 19 % / 20.8 %, National share - measurements August - September 2013).
In 2014, Loux generated sales of 28.6 million euro, having an increase of 5.9% compared to 27 million in 2013. In 2014 Loux’s pre-tax profit was 3.1 million euro against 2.3 million in 2013, having an increase of 33%. Moreover, the past eight years Loux has captured a further two percent of the market share.
Overall, the last five years (2008 - 2013) LOUX increased its sales by 30%, while being able to improve their share of more than 2 percentage points. In addition, the last eight years LOUX implemented productive investments totaling 20 million Euro, using only its own capital.
Simultaneously, the banking company's liabilities and loans are zero, which gives LOUX an important advantage in the current financial environment.
Since 2008 LOUX has increased jobs by 30%. In addition, year after year, the constant increasing export performance makes LOUX as one of the most important ambassadors of Greek products in the international markets.
These striking figures are the result of a sustainable plan and conscious, specific business decisions. With sound and prudent management, with decisive initiatives, but with a constant thirst for creativity, innovations and distinctions, LOUX is growing year after year leaving a positive mark and contributing actively to the Greek Economy.